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4 Color Process
Printing using Cyan, Magenta,
Yellow and Black to produce a full color image.
4/0
Full Color on one side, Blank
Back
4/1
Full Color on one side, Black
Ink on Back
4/4
Full Color on all Sides
AQ
Abbreviation for Aqueous
Coating: A clear water based coating used to seal and
protect the printed sheet. This is available in gloss, satin
(gloss + matte) and matte finishes.
Aqueous Coating
A clear water based coating
used to seal and protect the printed sheet. This is
available in gloss, satin and matte finishes.
Artwork
All computer files including
layout, images and fonts needed to produce the final printed
product.
ASCII Text File (.TXT)
ASCII text file or .TXT is a
file format is commonly used by clients to store mail list
data.
Bindery
All options available to a
product after it has completed printing. This includes
cutting, folding, drilling, etc.
Bitmap Images
Bitmap images, or raster
images, use pixels to represent images.
Bleed
Artwork extended 1/8" on all 4
sides to allow for cutter variance.
Blind embossing
An image pressed into a sheet
without ink or foil.
Bond
Paper grade used for letterhead
and forms.
Book
Medium weight paper used for
fliers, posters and inside pages of books. Available in both
coated and uncoated finishes.
Brightness
The brilliance, or "whiteness"
of a paper. The higher the number, the brighter the sheet.
C
Cyan: One of four colors used
in Full Color Printing.
C1S
Coated One Side: Sheet is
glossy on front, flat with no coating on back.
C2S
Coated Two Sides: Sheet is
glossy on both sides
Caliper
The thickness of paper measured
in 1/1000".
CMYK
Cyan, Magenta, Yellow, and
Black: The four colors used in full color printing.
Coated paper
Smooth finish paper with a
Matte or Glossy finish. Available in Book and Cover.
Color Correct
To adjust the values of process
colors to achieve the desired overall color.
Cover
Heavy weight paper used for
book covers, postcards, folders, etc.
Coverage
Coverage is the total amount of
ink per sheet side, usually given in percentages.
Crop
To cut off parts of a picture
or image.
Crop marks
Printed lines showing the edges
for trimming.
Crossover
Printing across the gutter or
from one page to the facing page in booklets or other
multi-page documents.
CSV
Comma separated values or
tab-delimited is a text file format that contains
information separated by commas or tabs. This format is
commonly used to store mail list data.
Cure
To dry inks and coatings after
printing to ensure good adhesion.
Deboss
Deboss means to press an image
into paper so it lies below the surface.
Density
The degree of color in an image
or photograph.
Die
Device made out of sharp steel
that is used to cut irregular shapes,or to score, foil
stamp, or emboss.
Die Cut
To cut irregular shapes using a
die.
Direct to Plate
The transfer of information
from a file directly to the plate, producing high-quality
printed pieces.
DPI
Dots Per Inch: Term used in
describing Resolution. Suggested image resolution for best
print quality is 300 dpi.
Drill
To punch holes in the printed
sheet.
Emboss
Pressing an image into paper to
create a raised image.
Estimate
Cost of producing a custom
printing order.
Excel Spreadsheet (.XLS)
Excel spreadsheet or .XLS is a
file format commonly used by clients to store mail list
data.
File Extensions
File extensions are three-digit
codes at the end of a file name that indicate what format
the file has been saved in.
Finished Size
Size of product after
completion of all bindery options.
Flat Size
Size of product after printing
and trimming, but before all other bindery options.
Foil emboss
The combination of foil
stamping and embossing.
Foil stamping
Using a die to place an opaque
metallic image on paper.
Four Color Printing
The process of combining four
basic colors to create a printed color picture or colors
composed from the basic four colors.
Gang Printing
The process of combining
multiple print orders on one press run to minimize cost.
Gloss
Paper type with a shiny
surface; best used with images.
Grain
The direction in which the
paper fiber lie.
Grayscale
Grayscale is a strip of 256
gray values ranging from white to black.
Halftone
An image or other continuos
tone that has been converted to dots for printing.
Hickey
Spots that appear in the
printed image from dust or lint on blanket or plate.
High Res (Resolution)
Images with a resolution of 300
dpi or greater.
JPEG
File format used for images
requiring less storage space than needed for other file
formats. Please supply uncompressed for printing.
K
Black: One of four colors used
in Full Color Printing
Linen Finish
Paper finish that simulates a
linen cloth.
Low Res (Resolution)
Images with a resolution less
than 250 dpi.
M
Magenta: One of four colors
used in Full Color Printing.
Matte
Paper type with a dull surface;
best used with heavy text, and some images.
Micrometer
Instrument used to measure the
thickness of paper.
Offset paper
Basic uncoated book grade of
paper.
Offset Printing
Main printing techinique used
on products offered on our site.
Offsetting
Images of one sheet
transferring to sheet below it.
Opacity
The amount of show-through on a
printed sheet.
Overprint
To print one image over another
image, such as printing type over a screen background image.
Page
One side of a sheet.
Page count
Total number of pages in a
book.
PDF
Portable Document Format is a
file format developed by Adobe Systems to preserve all
fonts, formatting, graphics, and colors of the native file
into a universal document.
Perfecting press
A sheet fed printing press that
prints both sides of a sheet in one pass.
Perforation
A line of small dotted holes
for the purpose of tearing-off a part of a printed matter.
PMS
Pantone matching systems or PMS
is a mixture of inks that will provide a specific color.
This is used only on our 1/0 and 2/0 products.
Point
In paper, a unit of thickness
equating 1/1000 inch.
Print Ready Files
Print-Ready files are digital
artwork files that are 100% ready to print, requiring no
adjustments.
Process Color
The process of combining four
basic colors to create a printed color picture or colors
composed from the basic four colors.
Proof
A PDF or Hard Copy showing a
preview of art files submitted.
Quotation
Cost of producing a custom
printing order.
Recycled Paper
Paper made entirely or in part
from old paper.
Register Marks
Position marks on artwork to
help keep printing in register.
RGB
Abbreviation for red, green,
blue, the color mode used for viewing on monitors and
screens.
Saddle stitch
Binding a booklet or magazine
with staples in the seam where it folds.
Score
To pre-crease paper along a
straight line so it folds more easily and accurately.
Self Cover
A book where all pages are made
of the same stock.
Sheetfed Press
Press that prints sheets of
paper, as compared to a web press.
Tab Delimited
Comma separated values or
tab-delimited is a text file format that contains
information separated by commas or tabs. This format is
commonly used to store mail list data.
TIFF
Computer file format used to
store images.
Trim marks
Printed lines showing the edges
for trimming.
Trim size
Size of product after printing
and trimming, but before all other bindery options.
TXT
ASCII text file or .TXT is a
file format is commonly used by clients to store mail list
data.
Uncoated Paper
Paper without clay coating
applied.
Up
Printing multiple copies of
same artwork on one sheet.
UV Coating
Liquid applied to a printed
sheet, then bonded and cured with ultraviolet light.
Watermark
An image created in paper at
the time of manufacture that can be seen by holding the
paper up to a light.
Wove paper
Bond paper with a smooth
finish.
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